Pay-Per-Click & Google Ads
Pay-per-Click (PPC) is a highly cost-effective method of advertising.
According to Wordstream, Google AdWords is the single most popular PPC advertising system in the world.
People are searching for your services and products. At ALL KAPS Marketing, we’re here to ensure that your brand is the one they find. Search marketing and PPC is one of our favorite forms of advertising. Search campaigns are great for capturing people who are looking for your services right now. Businesses are able to see an increase in new clients by utilizing this type of digital advertising campaign.
How does PPC work?
First, through extensive research, we help determine which keywords will work best for your campaign. We also figure out which keywords won’t work too. This is an important part of keyword research, referred to as “negative keywords”. Then, each time someone searches on Google with those keywords, we make sure your business appears at the top of the Google search page every time they run a Google search query. This is the essence of PPC: a client searches for your type of business and actually finds your business.
We also help create custom ads that entice potential clients to click on your ad. Then we send them to carefully selected pages of your website in order to increase the chances of a conversion.
PPC is used for all types of campaign goals, including:
- Generating leads and clients
- Increasing sales
- Promoting brand awareness